From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion

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Radio

Radio

- I think that every artist that ever wrote a song hopes that somebody will listen and hear that song. But when those songs are first created, there is no audience at all, only the songwriter. So if you're trying to build an audience, you're gonna need to reach as many people as possible as often as possible, and that's called frequency. Traditionally, commercial radio has been the source of that audience reach and frequency. Commercial radio is still the big kahuna of getting your music heard. Commercial radio stations come in all kinds of different formats, from pop to country to hiphop to rock. The major radio stations in large markets offer tons of reach. A single play can reach hundreds of thousands of listeners in a heartbeat. Many of those stations are owned by large radio chains that own multiple stations in many different cities and in multiple formats. Most of those stations have a very tight playlist with a small number of songs being played in regular rotation. So the…

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