One of the most important elements of the marketing mix is getting radio airplay. While there all kinds of new way to get the word out about an artist, getting your music heard on the radio is still the best way to sell records. The folks that make that happen work in the radio promotion department. The folks in the radio promotion departments might have the toughest job of all.
- Once you've got publicity,…you're going to want to hear your music on the radio.…One of the most important elements of the marketing mix…is getting radio airplay.…And while there are all kinds of new ways…to get the word out about an artist,…getting your music heard on the radio…is still the best way to sell records.…The folks that make that happen…work in that radio promotion department.…And when you're a manager, an artist,…you'll be spending some time there.…In most cases, there will be a head of promotion…who oversees a staff of promotion reps…who work in specific radio formats…like pop, urban, rock, or country.…
An experienced promotion person will have…existing relationships with all the key programmers…at radio stations around the country.…The folks in the radio promotion department, I think,…have the toughest job of all.…They help decide what the singles are.…They decide what format to work those singles at.…With an eye to cross them over from one format to the next.…In addition to their own staff, many labels will hire…
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
- Understanding how record labels run
- Finding a record label
- Meeting with A&R and business teams at a record label
- How record labels promote your music
- Negotiating a record deal
- How record labels recoup costs