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Radio promotion

Radio promotion: An Insider's Guide to Today's Music Biz: 7 Record Labels
Radio promotion: An Insider's Guide to Today's Music Biz: 7 Record Labels

One of the most important elements of the marketing mix is getting radio airplay. While there all kinds of new way to get the word out about an artist, getting your music heard on the radio is still the best way to sell records. The folks that make that happen work in the radio promotion department. The folks in the radio promotion departments might have the toughest job of all.

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Skill Level Beginner
54m 55s
Duration
53,014
Views
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Skills covered in this course
Audio + Music Music Business

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