Publicity Department. In most cases there will be a Head of Publicity who oversees a staff of publicists whose job it is to solicit interviews in all the key press outlets. They call on all media, TV, print, newspapers, websites and blogs. The publicity Department works with that artist to create Photos and bio to send to all the media outlets. The publicity department will also work to book their artists on TV shows as well.
- Once that music is made, you're gonna…wanna make sure that all the press and media…are talking about it, and that means you'll be…working with the publicity department.…In most cases, there'll be a head of publicity…who oversees a staff of publicists whose job it is…to solicit interviews in all those key…press and media outlets.…They'll call on music magazines, TV stations,…print magazines, newspapers, websites and blogs,…anything that's writing about music.…The publicity department will work with the artist…to create the photos and bios that they send out…to all those media outlets.…
That publicity department will also work to book…their artist on all the key TV shows as well.…
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
- Understanding how record labels run
- Finding a record label
- Meeting with A&R and business teams at a record label
- How record labels promote your music
- Negotiating a record deal
- How record labels recoup costs