From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels

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Publicity department

Publicity department

From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels

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Publicity department

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- Once that music is made, you're gonna wanna make sure that all the press and media are talking about it, and that means you'll be working with the publicity department. In most cases, there'll be a head of publicity who oversees a staff of publicists whose job it is to solicit interviews in all those key press and media outlets. They'll call on music magazines, TV stations, print magazines, newspapers, websites and blogs, anything that's writing about music. The publicity department will work with the artist to create the photos and bios that they send out to all those media outlets. That publicity department will also work to book their artist on all the key TV shows as well.

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