Players: Performers

- I think we can all agree that having a great live business is important. Let's talk about who are the players that make it happen. First, a successful live business is built on great songs. We know that. But what's a great song, you ask. A great song is one that you connect with over and over again. A great song becomes a snapshot or a backdrop to those important events in your life. Now, the music business might start with a great song, but it takes a great performer to make those songs come to life. And when the performances of those songs by that great performer inspire people to come back, then you've got a live business. Bands, artists need to have great songs and great performances. Not every great recording artist is a great live performer. Not every artist loves the idea of traveling from city to city because it's hard. But in my experience the great performers love the whole idea, they crave the idea of performing in front of a crowd. They thrive on the energy of an…