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Players: Manager’s role

Players: Manager’s role: An Insider's Guide to Today's Music Biz: 9 Touring
Players: Manager’s role: An Insider's Guide to Today's Music Biz: 9 Touring

Let’s talk about the manager’s role in the process. The manager will work closely with your agent and label to put together tours. In most cases, a tour is likely part of larger more integrated marketing campaign tied to the release of a record. Once that is all done the manager will confirm the dates and the tour is booked. And finally, the great managers understand very clearly that the promoters are the ones who are writing the checks for those concerts so they develop personal relationships with the key promoters around the world.

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Skill Level Beginner
38m 44s
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Skills covered in this course
Audio + Music Music Business

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