Online

- 10 to 15 years ago, the online department at most labels was really a couple of digital-saavy kids stuffed into the closet somewhere in the back of the building. Today, online marketing has become an integral part of the marketing mix for indie artists and the biggest, most powerful labels in the business. While many artists might be lacking in experience, expertise, infrastructure and money, the online marketing space is where you can reasonably compete with the major labels. It's the one place I believe today's artists can and need to own. This new online world and all the tools that are a part of it, allow artists to build their own infrastructure to distribute and sell their music, to spotlight their photos and videos, to tell their own story, to distribute news about important events like singles and albums releases, tour dates. It gives them a place to connect with their fans, talk with those fans, get feedback from those fans and find valuable marketing information about…