While many indy artists might be lacking in experience, expertise, and money, the online marketing space is where you can reasonably compete with the majors. Your website is the Centerpiece. That website is your market research tool. It’s a lot of work to build and maintain all that online infrastructure but it can make a real difference and is the most affordable marketing tool you’ll have to work with.
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- 10 to 15 years ago, the online department…at most labels was really a couple of digital-saavy kids…stuffed into the closet somewhere…in the back of the building.…Today, online marketing has become an integral part…of the marketing mix for indie artists…and the biggest, most powerful labels in the business.…While many artists might be lacking in experience,…expertise, infrastructure and money,…the online marketing space is where you can…reasonably compete with the major labels.…It's the one place I believe today's artists…can and need to own.…
This new online world…and all the tools that are a part of it,…allow artists to build their own infrastructure…to distribute and sell their music,…to spotlight their photos and videos,…to tell their own story,…to distribute news about important events…like singles and albums releases, tour dates.…It gives them a place to connect with their fans,…talk with those fans,…get feedback from those fans…and find valuable marketing information…about those fans.…The centerpiece of it all is your website.…
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.