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Music licensing

Music licensing: An Insider's Guide to Today's Music Biz 07: Record Labels
Music licensing: An Insider's Guide to Today's Music Biz 07: Record Labels

In the past, getting the music on radio was the be all end all of getting the music heard. Today that’s changing. Getting the music in front of consumers where they live is the mission today. And today music consumers are discovering music in all kinds of places beyond radio. Licensing the use of masters to these outlets is not only a source of income for the labels its becoming a huge part of the marketing plan. The job of music licensing department is to find those opportunities and use them to leverage sales.

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Skill Level Beginner
54m 55s
Duration
20,982
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Skills covered in this course
Audio + Music Music Business

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