In the past, getting the music on radio was the be all end all of getting the music heard. Today that’s changing. Getting the music in front of consumers where they live is the mission today. And today music consumers are discovering music in all kinds of places beyond radio. Licensing the use of masters to these outlets is not only a source of income for the labels its becoming a huge part of the marketing plan. The job of music licensing department is to find those opportunities and use them to leverage sales.
- In the past, getting your music on radio…was the be-all, end-all of getting the music heard.…Today, that's changing.…Getting the music in front of consumers…where they live is the mission today.…And today, music consumers are discovering music…in all kinds of places beyond radio.…Today, consumers are finding music in movies,…sports broadcasts, TV commercials,…video games, ringtones,…cable TV shows, sponsored web content, and more.…
Licensing the use of those master recordings…to these outlets, is not only a great source of income…for the label and the artist.…It's becoming a huge part of the marketing plan.…The job of the music licensing department…is to find those opportunities…and use them to leverage sales.…
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
- Understanding how record labels run
- Finding a record label
- Meeting with A&R and business teams at a record label
- How record labels promote your music
- Negotiating a record deal
- How record labels recoup costs