Money maker

- Here's another reason why touring is important. Having a successful live business can be a huge money-maker for artists. While it's true that record sales have crashed over the last few years, the live concert business has not crashed at all. A successful performing artist that can fill venues generates huge income. Unlike a record or publishing deal, where your royalty rate slips away with countless deductions, where you get paid every six months, where you sometimes have to stomp around and kick up the dust to get paid, in the concert business you show up, you play the show, and you get paid, every night. The income generated from a successful touring attraction can dwarf the money they make from selling records. A successful arena attraction can make half a million to a million in a night, depending on the ticket price. U2's most recent album may not have sold as much as they'd like, but they'll wipe the tears out of their eyes with the millions they'll make playing all their…