From the course: An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business
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Maturity phase
From the course: An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business
Maturity phase
- In the music business, that maturity phase will look something like this. Your band has broken big, your music is all over the radio. Not just in your own country, but around the world. Those days of doing cover songs in some slimy bar are a distant memory. Today you're playing the big prestigious venues around the world. You're invited to play at all the top festivals. You're not dragging your gear to the van anymore. You've got a whole team of people doing that for you. For years, you played gigs for chump change but now, you're making hundreds of thousands of dollars a night. Things are starting to have a bit of a routine. Making albums and touring becomes a predictable cycle. And for the first time in your life, you now have some real financial independence. At this point in your career life cycle, you have some new things to think about. Where early in your career, you were fueled by this burning desire to succeed and were prepared to do whatever it took. Now, you'll have to…
Contents
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Career vs. hobby3m 17s
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Start-up companies4m 47s
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Elements of a successful business1m 33s
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Products2m 6s
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How do you know if your product is great?2m 52s
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Distribution2m 43s
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Marketing and promotion4m 41s
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Management team2m 8s
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Financing3m 6s
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Life cycle of business overview54s
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Start-up and introduction phase2m 48s
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Growth phase2m 28s
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Maturity phase1m 56s
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Recession and decline2m 11s
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Band agreement intro2m 53s
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Splits of income4m 30s
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Decision-making process1m 46s
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Name and likeness2m 39s
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Break-ups1m 21s
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