Join Steve Rennie for an in-depth discussion in this video Marketing and promotion, part of An Insider's Guide to Today's Music Biz 03: Treating Your Career as a Business.
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- If you read the press today…you'd think that the biggest issue in the world…for artists in today's music business is getting paid,…but it's not true.…Standing out from the crowd, getting noticed,…getting heard, that is the biggest challenge…for artists in today's music business.…Effective marketing and promotion is what you'll need…to separate yourself from all the other folks…who are vying for attention in the music space.…In the music business marketing and promotion…is likely the largest expense item…and that's why it was typically the domain…of the major labels.…
In the past most indie labels and artists…could not compete on marketing and promotion…at the top levels of the business.…Today there are some new opportunities…that allow indie artists and their labels…to successfully market and promote their music…in an effective way.…Think of marketing and promotion as a set of tools…that you will use to bring attention to your products,…those great songs and great performances.…Marketing and promotion are the tools…
He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don't happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong.