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Marketing & promotion

Marketing & promotion: An Insider's Guide to Today's Music Biz: 7 Record Labels
Marketing & promotion: An Insider's Guide to Today's Music Biz: 7 Record Labels

Once the record is done the label will start to work on developing a comprehensive marketing plan for a record which will include album packaging, press, retail, the web, radio promotion, music licensing and more. While most managers would do well to spend some time getting to know the VP of Marketing, that’s the person who will sign off on the marketing budget, your key person in the marketing department will be your product manager. The product manager is like your quarterback on the inside.

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Skill Level Beginner
54m 55s
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Skills covered in this course
Audio + Music Music Business

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