Once the record is done the label will start to work on developing a comprehensive marketing plan for a record which will include album packaging, press, retail, the web, radio promotion, music licensing and more. While most managers would do well to spend some time getting to know the VP of Marketing, that’s the person who will sign off on the marketing budget, your key person in the marketing department will be your product manager. The product manager is like your quarterback on the inside.
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- Once that record is made or is close to being done,…the label will start to work on developing…a comprehensive marketing plan for the record,…which will include album packaging, radio, press, retail,…the web, music licensing, and more.…That's the marketing department's job.…While most managers would do well…to spend some time getting to know the VP of marketing,…that's the person who will sign off…on that marketing budget,…your key person in the marketing department…is actually your product manager.…
That product manager is like your quarterback on the inside.…He or she is in charge of putting together…the whole marketing plan.…Talking to each of the department heads,…coordinating schedules and overseeing that budget…on a daily basis.…He or she is in charge of building the marketing plan.…They'll coordinate the activities…of all the various departments…whose input is part of that plan.…They'll oversee online marketing.…They'll work with the sales department…to develop advertising campaigns for key retail outlets,…
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
- Understanding how record labels run
- Finding a record label
- Meeting with A&R and business teams at a record label
- How record labels promote your music
- Negotiating a record deal
- How record labels recoup costs