Once that record is made it will need to be manufactured, shipped, and sold around the world. Getting that music into stores is one thing, getting them ‘front racked’ is even better. The sales team are in charge of calling on retail outlets and setup retail promotions that make sure your music stands out in those stores.
- Once that record is made,…it's gonna need to be manufactured,…shipped and sold around the world.…The folks who handle that all work…in the manufacturing, distribution and sales department…of a record company.…Their job is to get your music into retail outlets…around the world, both physical and digital.…Those folks are in charge of the manufacturing process.…They will manufacture the CDs and LPs and ship them…to retail outlets, as well as prepare all the digital files…for the hundreds of digital retailers around the world,…many of whom all have their own unique system for doing it.…
Getting your music into stores is one thing.…Getting your music front racked is even better.…The sales team are in charge of calling on retail outlets…and setting up retail promotions…that make sure your music stands out in those stores.…
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
- Understanding how record labels run
- Finding a record label
- Meeting with A&R and business teams at a record label
- How record labels promote your music
- Negotiating a record deal
- How record labels recoup costs