Join Steve Rennie for an in-depth discussion in this video Management team, part of An Insider's Guide to Today's Music Biz 03: Treating Your Career as a Business.
- View Offline
- If you're looking to do something big…in any business, you're gonna need some help.…In the business world, a great management team…is at the heart of every great company.…And in the music business, behind most every successful…artist is a great management team as well.…In the early days of your business, or in your career,…the reality of it is that you will have many more…things to do than you have people to do it.…You'll have to prioritize and multitask to get…through it all.…But as your business or career develops,…you will need, and you will have to find…some talented folks who could preside over key…areas of your business.…
You'll need someone to help produce the music,…someone to oversee the marketing,…somebody to handle the finances,…somebody to handle the contracts,…and somebody to set the strategic course…and manage all these folks.…In the business world, a great company would…have a great head of marketing,…a chief financial officer, a head of distribution…and sales, a VP of corporate communications,…
He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don't happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong.