From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels
Labels are different
From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels
Labels are different
- The first thing you need to know about labels is this: not all labels are created equal. They come in all different sizes and shapes. At the top level, there are the big three major labels, Universal, Warner's, and Sony, that have huge rosters, huge staff, huge resources, and offices around the world to help them distribute and market their music. In addition to those major labels, you have what are known as independent labels. Unlike those major labels, they're typically owned and run by the founders of the company. In many cases, these independent labels have relationships with the major companies for certain services like marketing, radio promotion, or distribution. In some cases, they're true standalone operations. Labels have different approaches to signing talent. Some sign talent across all genres. Some focus on a particular genre like punk rock, or hip hop, or jazz, or country, or heavy metal. The majors typically sign in every genre. Then there are the little mom and pop labels out there that are fueled more by passion than real resources and really aren't much of a factor in the real music business. No matter whether you're a major label, an indie label, or some kid in a dorm room that started a label, you're going to need four key elements to be successful in the record business. You'll need experience, you'll need expertise, you'll need infrastructure, and finally, you're going to need lots of money to be successful. Without that, you don't have a chance.
Contents
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Introduction1m 42s
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Labels are different1m 35s
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What labels do3m 1s
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(Locked)
How labels are structured1m 25s
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(Locked)
A&R2m 21s
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(Locked)
Business affairs39s
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(Locked)
Marketing & promotion1m 29s
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(Locked)
Creative services37s
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(Locked)
Manufacturing, distribution & sales51s
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(Locked)
Publicity department39s
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Radio promotion1m 19s
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(Locked)
Music licensing48s
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Why you need a label3m 56s
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How to get the attention of a label5m 20s
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(Locked)
The signing process2m 13s
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Connecting with A&R reps4m 13s
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Meeting with the label1m 39s
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What to expect when you are signed to a record label4m 15s
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Contract intro1m 40s
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Contract overview & key points2m 46s
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Commitment1m 50s
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Advances & royalties4m 2s
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Recoupment2m 34s
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Controlled compositions1m 51s
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360 deals2m 10s
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