From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels
Introduction
From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels
Introduction
- It's impossible to have a discussion about the music business without discussing the role of record labels in that process. Too often these days I find the discussion over the value of a label, what they do, why they do it, and how they do it gets lost in this debate over how artists get paid. How artists get paid a fair share for their work is a hugely important topic, and we'll talk about that a lot more when we talk about record deals. But to really understand the importance of record labels, you need to separate what they do from how you get paid. Focusing on the money first will obscure all the things it takes to create the awareness for money to change hands. The labels have a valuable role to play, and they are not going away. Understanding what labels do and how they do it is one of the most important things to know, whether you're an artist or a music professional. For almost every artist who aspires to do something big in the music business, you are probably going to need a great record label to help make it happen. In this first part of our lesson, I want to separate fact from fiction when it comes to labels. I don't want to get caught in this whole emotional debate of labels. We'll start by talking about the different types of labels you'll find out there, what it takes to be a successful label, what they do and how they are organized to do it. Once we've figured that out, we're going to talk about why you need a record label, how you'll get signed to a record label, and then finally what that record deal will look like and how you'll get paid. And as a little bonus, I'll give you some thoughts on how you'll manage that record company once you're signed.
Contents
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Introduction1m 42s
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Labels are different1m 35s
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What labels do3m 1s
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(Locked)
How labels are structured1m 25s
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(Locked)
A&R2m 21s
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(Locked)
Business affairs39s
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(Locked)
Marketing & promotion1m 29s
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(Locked)
Creative services37s
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(Locked)
Manufacturing, distribution & sales51s
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(Locked)
Publicity department39s
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(Locked)
Radio promotion1m 19s
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(Locked)
Music licensing48s
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(Locked)
Why you need a label3m 56s
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(Locked)
How to get the attention of a label5m 20s
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(Locked)
The signing process2m 13s
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(Locked)
Connecting with A&R reps4m 13s
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(Locked)
Meeting with the label1m 39s
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What to expect when you are signed to a record label4m 15s
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(Locked)
Contract intro1m 40s
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Contract overview & key points2m 46s
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Commitment1m 50s
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(Locked)
Advances & royalties4m 2s
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Recoupment2m 34s
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(Locked)
Controlled compositions1m 51s
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(Locked)
360 deals2m 10s
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