This installment of Steve Rennie's series, An Insider's Guide to Today's Music Biz, talks about the artist-manager relationship and how to get the most out of it, whether you are an artist or other music professional. Learn how to get the attention of managers, the right questions to ask when you meet with a manager, and the important things to think about when you hire your manager.
Skill Level Beginner
- I think most artists know that they need a great manager. And there's good reason for it. It's the single most important decision an artist will make once that music is made. Behind almost every great artist or band that I can think of whose had a long, successful career, is a great manager. When I think of great managers, I think about U2 and Paul McGuiness. Tom Petty and Tony Dimitriades. Neil Young and Elliot Roberts. In today's world, Lady Gaga had Troy Carter.
Justin Timberlake has a great manager, Johnny Wright. But those artists and managers were lucky to find each other. Finding a great manager is really, really tough. And when you're an artist, acting as the manager the weight of making the music and handling all the business gets overwhelming, and it's easy to get lost in the who part of the manager equation. Who do we want to manage us? Who can we get to manage us? Our friends in that band just got a manager.
Who's she or who's he? By the same token, there are lots of aspiring music professionals you see as successful artists and their manager, and say hey I wanna be that manager, without knowing what that really truly means. In this lesson, we're gonna talk in depth about managers. But instead of focusing on who your manager will be, we're gonna focus first on the what, where, why, and when of the manager's role. Once you understand that, it will make identifying who your manager will be a lot more obvious.
While we're trying to identify who that manager will be, we're also gonna talk about that artist manager relationship and how to get the most out of it, whether you're an artist or a manager. And we're gonna talk about how to get the attention of managers, the questions to ask when you meet with that manager, and some important things to think about when you hire your manager.