From the course: An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business

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Elements of a successful business

Elements of a successful business

From the course: An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business

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Elements of a successful business

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- If you're gonna treat your career as a business then it's important to understand what key elements you'll need to have in place to build a successful business/career. Let's talk about that now. There are a number of key elements that come together to create a successful business. Today I want to focus on five elements that I think are most relevant for us today. Those elements are as follows. First you're going to need a great product. Secondly you're going to need great distribution and sales to get that product out there in the marketplace. You'll need marking and promotion to help you stand out from the crowd. You'll need a management team to help make it all work. And finally, you'll need financing to make all of these things happen. What's important to know is that you'll need to have all these key elements coming together in just the right mix, at just the right time to be successful. You might have a great product but do a lousy job of marketing so nobody buys it and you…

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