From the course: An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business

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Distribution

Distribution

From the course: An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business

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Distribution

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- The third key element of a successful business is distribution. So let's talk about that now. If you have a great product, but people can't find it when they want it you will lose sales and it will be difficult to build a successful business around your product. So getting great distribution is a huge factor in your success or failure in the music business. In the old record business model distribution and sales was a huge barrier to entry for any artist that was not on a major record label or a successful indie label. In the old model there was an existing infrastructure of record retailers, we used to call them brick and mortar stores, that sold records to the public. Those stores had a finite amount of shelf space and they carried a limited number of titles. Oftentimes they required some form of incentive to stock that product, and typically they only dealt with major labels and independent distributors. If you could not get your product in those stores you were not going to sell…

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