Join Steve Rennie for an in-depth discussion in this video Distribution, part of An Insider's Guide to Today's Music Biz 03: Treating Your Career as a Business.
- View Offline
- The third key element of a successful business…is distribution.…So let's talk about that now.…If you have a great product,…but people can't find it when they want it…you will lose sales and it will be difficult to build…a successful business around your product.…So getting great distribution is a huge factor…in your success or failure in the music business.…In the old record business model…distribution and sales was a huge barrier…to entry for any artist that was not on a major record label…or a successful indie label.…
In the old model there was an existing infrastructure…of record retailers,…we used to call them brick and mortar stores,…that sold records to the public.…Those stores had a finite amount of shelf space…and they carried a limited number of titles.…Oftentimes they required some form of incentive…to stock that product,…and typically they only dealt with major labels…and independent distributors.…If you could not get your product in those stores…you were not going to sell records in any meaningful way.…
He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don't happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong.