From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion

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Demographics

Demographics

From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion

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Demographics

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- Another way you can identify possible customers is by considering their likely demographics. When you're looking for potential customers for music, the age and gender of those customers will have a big impact on your marketing. Different styles and genres of music typically appeal to different age groups. It might split more heavily by gender one way or another. For example, it might not be unusual to find a 40 or 50 year-old male or female listening to Michael Buble, but I'm betting that if I looked in their CD player, I'm not going to find a Diplo or Lil Wayne CD. If you're selling a teen pop act, you'll be going where the young teen girls are to sell that music. You'll likely find lots of them on Justin Bieber or One Direction's website or Twitter feed. If on the other hand, you're looking for teen males, you'd be more likely to find them on Twitch.tv, but likely never see them on Justin Bieber's page.

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