You can also identify possible customers by considering their likely demographics. When you are looking for potential customers for music the age and gender of your customers will have a big impact on your marketing. Different styles and genres of music typically appeal to different age groups and might split more heavily by gender one way or another.
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- Another way you can identify possible customers…is by considering their likely demographics.…When you're looking for potential customers for music,…the age and gender of those customers…will have a big impact on your marketing.…Different styles and genres of music…typically appeal to different age groups.…It might split more heavily by gender…one way or another.…For example, it might not be unusual to find…a 40 or 50 year-old male or female…listening to Michael Buble,…but I'm betting that if I looked in their CD player,…I'm not going to find a Diplo or Lil Wayne CD.…
If you're selling a teen pop act,…you'll be going where the young teen girls are…to sell that music.…You'll likely find lots of them on Justin Bieber…or One Direction's website or Twitter feed.…If on the other hand,…you're looking for teen males,…you'd be more likely to find them on Twitch.tv,…but likely never see them on Justin Bieber's page.…
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.