From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels

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Creative services

Creative services

From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels

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Creative services

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- If you're looking to build a compelling and unique image for yourself or your band, consistency of presentation is a key part of that. From your album packaging to the look of your online ads, your concert flyers, the look of your website, the emails to your fans, to your band merch and more. The creative services department will work with the product manager and the artist to develop the album art and all the marketing materials that support your campaign and give consistency that helps build your brand. When you hear that term, name and likeness, just know that the folks in the creative services departments are the ones that put a face on all that.

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