Creative Services. If you are looking to build a compelling and unique image for yourself, consistency of presentation is a key part of that. From your album packaging, to the look of online ads, concert flyers, to the look of your website, the emails to your fans, to band merch and more. The creative services typically work with the product manager to develop the album art and all the marketing materials that support the campaign and give a consistency that helps build your brand.
- If you're looking to build a compelling…and unique image for yourself or your band,…consistency of presentation is a key part of that.…From your album packaging to the look of your online ads,…your concert flyers, the look of your website,…the emails to your fans, to your band merch and more.…The creative services department will work…with the product manager and the artist…to develop the album art and all the marketing materials…that support your campaign…and give consistency that helps build your brand.…
When you hear that term, name and likeness,…just know that the folks…in the creative services departments…are the ones that put a face on all that.…
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
- Understanding how record labels run
- Finding a record label
- Meeting with A&R and business teams at a record label
- How record labels promote your music
- Negotiating a record deal
- How record labels recoup costs