Term or Length of the Agreement. There are 2 generally accepted ways of deciding on the term of the agreement. One is based on years and the other is based on album cycles. A term based on years is pretty simple. You set a time period and when its up the contract is over. There is also a trend toward pegging the term of the management agreement to an album cycle rather than a period of years. When you are deciding on a term both sides may need to compromise. If you believe you are the right team then get in business and let trust and success be the glue going forward.
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- First let's talk about the term.…Building a career takes time, and most managers…will not want to think that they're doing the ground work…only for you to trade them out for another manager…who will reap the rewards of their work.…So in most cases a manager will want a long enough term…to make sure he or she has the time it will take…to make something happen.…For you artists out there, hopefully you've taken my advice…to make sure that the manager has the right qualifications,…the right personality traits, and you've…asked all the right questions.…
But for an artist, their worst fear is that they've signed…an agreement with some manager who looked good…when you met him, but turns out to be a slug,…and now you're stuck with him or her for a long time.…If you're an artist, you'll want to keep this term…as short as possible.…There are two generally accepted ways…of deciding on the term of the agreement.…One is based on years,…and the other is based on album cycles.…A term based on years is pretty simple.…You set a time period,…
This installment of Steve Rennie's series, An Insider's Guide to Today's Music Biz, talks about the artist-manager relationship and how to get the most out of it, whether you are an artist or other music professional. Learn how to get the attention of managers, the right questions to ask when you meet with a manager, and the important things to think about when you hire your manager.