How do I pitch a label? There is so much music out there that it’s almost impossible to evaluate it at all without some kind of filtering process. If you are looking to connect with A&R execs its helpful to know who they are first. In the old days, the top A&R folks were kind of rock stars in their own right (or in their own head) who were not very accessible. Trying to connect with A&R folks is a little like fishing.
- Okay, so we've got an idea of what labels are looking…for, we have an understanding of how that process…of getting signed works, now let's talk about…how you actually go about and pitch a label.…There is so much music out there that…it's almost impossible to evaluate it all…without some kind of filtering process.…So we've talked about it before, we'll talk about it again.…People in the music business work with trusted sources.…People they know, people they respect,…people that they've worked with for years.…
That trusted source could be an attorney, a manager,…a publisher, an agent, a promoter,…virtually anybody in the music business that has…some track record, that has contacts within the industry…and that knows that A and R person.…One of the best trusted sources is somebody…that works at the label in the A and R department.…And it doesn't always have to be the boss.…If you're looking to connect with A and R execs,…it's helpful to know who they are first.…First identify who the companies are that you might like to…
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
- Understanding how record labels run
- Finding a record label
- Meeting with A&R and business teams at a record label
- How record labels promote your music
- Negotiating a record deal
- How record labels recoup costs