From the course: An Insider's Guide to Today's Music Biz: 7 Record Labels
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A&R
- Let's start with the A&R department. The A&R department at labels are there to find artists and to make records. That A&R rep is likely going to be the first person you will meet at the label and the one you'll spend the most time with once you're there. They will be your key link to the company. And I can tell you this, having an influential A&R rep can make things go a lot smoother when you're on that label. The main function of that A&R exec is to identify talent with commercial potential, sign them to the label, and then work with that artist to make the best record possible. To do that that A&R exec will work with the artist's management and the artist to find the right producers, engineers, song writers, and studios, whatever it takes to make some great music. At the major labels the VP of A&R is the one that presides over that A&R staff and is typically the person who ultimately signs off on every artist that gets signed to the label. In a big label that A&R department might…
Contents
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Introduction1m 42s
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Labels are different1m 35s
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What labels do3m 1s
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(Locked)
How labels are structured1m 25s
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(Locked)
A&R2m 21s
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Business affairs39s
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Marketing & promotion1m 29s
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Creative services37s
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Manufacturing, distribution & sales51s
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Publicity department39s
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Radio promotion1m 19s
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Music licensing48s
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Why you need a label3m 56s
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How to get the attention of a label5m 20s
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The signing process2m 13s
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Connecting with A&R reps4m 13s
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Meeting with the label1m 39s
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What to expect when you are signed to a record label4m 15s
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Contract intro1m 40s
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Contract overview & key points2m 46s
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Commitment1m 50s
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Advances & royalties4m 2s
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Recoupment2m 34s
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Controlled compositions1m 51s
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360 deals2m 10s
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