Join Paul Trani for an in-depth discussion in this video Adding social media, part of Creating a Small-Business Website with Adobe Muse.
- Social media can't be overlooked when it comes to building a business online. Sure you can create a great website, but you not only want social media to be used to link to it, but also have the site link out to those different social media resources. And in this case, I want every single page to link to a different social media channel. So I'm going to select this Master page right down here, double-clicking on it. Because right down here in the footer that's where I want to add some social media icons and functionality.
And that's done using the Widgets library. Right down here, social media. Expanding that, you can see all the different types. Facebook, Google, LinkedIn, Pintrest, Twitter, you get the idea. And really I want to start with right here this Facebook Follow button. So I can take that and I can drag it right down here into the footer. Notice you'll get these various options. So the Layout might be Standard. And actually what I want to do is I want to change it to Button Count. And you'll see how it just changes it to 13 rather than saying 13 people are following this person.
In fact, right here, this is what you want to change, that profile URL. That is going to be whatever you see in the browser bar for Facebook.com forward slash whatever is here. That's what goes right here in the profile URL. So we will just point it to my page just to give you an idea. Technically, this would be Denver Design Shop, but either way, paultrani.com, adding that there, and you can see how many people are following me, and I encourage you to follow me as well.
But I'm going to place that right over there. So that's Facebook. And really, it's just a matter of doing the same thing. Even for people following me, or this company on Twitter. Dragging that out. Again, what's the Twitter username? Again, I'll use mine again. You can see how they somewhat match, which is why I changed the look of the Facebook button just kind of bringing that in so that lines up perfectly. And the last one that I'm going to do is Google+. So dropping that right down over here.
You can see you really don't need to do anything here because this is what you're actually going to recommend on Google+. So it's going to recommend the current page regardless of what page you're on. Since this is in the footer, it will recommend that particular page whichever page you're viewing. And you can always uncheck that and type in a URL there as well. But that's all I'm going to do, select that and close that up. Make sure this is lined up as well with everything else.
I'd say that looks pretty good. Let's move this over a little. Just like that. And, in fact, at this point, what I want to do is I want to select all three of these and copy them because if I go back to Plan View, you'll notice it's actually on every single page. So it's on the "Shop" page, and it's on the "Gallery" page as I scroll down. OK where it isn't is on this homepage because there's no master associated with this homepage.
That's why I've copied them. As I scroll down, what do I want to do? I want to paste. Pasting those right in and moving them right down here, I can just basically put them in the footer like that. All right, with that done, I actually want to save my site and then preview this site in a browser. Here's my site in the browser, I'll scroll down to the bottom.
You can see those social media icons there. Even as I go to the gallery page and the other pages. you'll see them right down here. So all you need to do, if you wanted to follow them, is just click "Follow." Or if you wanted to follow this person on Twitter, select "Follow," and again, this would be Denver Design Shop or whatever the Twitter name is. In this case, I've just changed that to Paul Trani, so I encourage you to follow me. But you can see how all that's laid out. In fact, if you want to publicly recommend this page, just select it right here, and it will give you a pop-up to recommend this page.
But you can obviously see all those social media icons are on every single page, easy to get to as you scroll down. In this case, I might adjust it a little bit slightly. In fact, on this page we'll see it a little more clearly. We can always adjust that. And, again, going into the master page it's just a matter of moving this up, and then I can even take these icons as I see them, and then moving them down with my arrow keys. Just like that.
So I encourage you to not only get on all these various social media platforms, but post content pointing people to your site that you've created for your business.
- Crafting information that visitors will want to read
- Creating a compelling homepage
- Adding navigation
- Implementing social media options (Twitter, Facebook, and YouTube)
- Implementing a contact form and a shopping cart
- Publishing the website
- Adding metadata for search engines