Essential theories of type


show more Essential theories of type provides you with in-depth training on Video. Taught by Ian Robinson as part of the Motion: Principles of Motion Graphics show less
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Essential theories of type

Now I'll admit it, I am a bit of a type nerd and I found that most people don't really seem to get too excited when they hear someone talking about the theory of just about anything. So if you're watching this, thank you, and I have to tell you that understanding the anatomy of type has made my life so much easier as a designer. For instance, different kinds of types send different messages, either subconsciously or overtly, but either way it's saying something. Also by understanding the basics, you can come up with some interesting solutions for some common design problems.

Like, I don't know, how many of you video folks have ever had issues making a large amount of type more readable on the screen? Well, if you knew about x-height and Serifs you'd know what to do. So enough talking. Let's go ahead and look at what we have here on the screen. As you can see I have a couple of different typefaces here and a font. So a font is the file that you install on your...

Essential theories of type
Video duration: 5m 30s 3h 43m Intermediate

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Essential theories of type provides you with in-depth training on Video. Taught by Ian Robinson as part of the Motion: Principles of Motion Graphics

Subject:
Video
Software:
Motion
Author:
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