Join Brian Thurston Bralczyk for an in-depth discussion in this video What is content strategy?, part of UX Foundations: Multidevice Design (2014).
The most important part of any website or app is its content. And by content, I mean the information, media, or functionality that the user is there to get from you. This could be written text, photos, or videos. It could also be small pieces of information, such as flight alerts or weather updates. And it could be functionality for users to manage or upload their own content. Without content, there would be no reason to use your app or website. And there would be no reason for you to even make one.
So, it's extremely important that part of your design process is creating a strategy for how you will create and deliver your content. And strangely enough, the term for this is content strategy. When it comes to creating your content strategy for a multi-device world, there are some additional complexities that are also important to consider. So, let's take a look at the major parts that make up a content strategy, and I'll move forward in later videos to talk about each one in more detail. First, you'll need to plan how your content will be created and by whom.
You'll need to think through not only the launch of your WebCider app, but also how things will continue to be created and updated on an ongoing basis. Second, when you have something ready to publish, you'll need a way to upload it to a server. So you'll need to have some kind of content management system, or CMS, that will help you keep it all organized. Third, and one of the most important pieces, is carefully planning out how you will deliver your content to the user. Will it be via responsive website, an app, or a series of apps on several devices.
Lastly when you're ready to implement things, you'll need to create your information architecture and design what that content will look like to users on various devices. So let's start exploring each of these areas in more detail. And we'll start with planning for how you'll create and manage your content.
- What is multidevice design?
- Creating responsive web apps vs. native apps
- Deciding which screen sizes to support
- Delivering content across devices
- Personalizing content
- Designing for touch
- Using animation on touch devices
- Planning your user flow across devices