Join Brian Thurston Bralczyk for an in-depth discussion in this video Personalizing content for every context, part of Foundations of UX: Multidevice Design.
…What if the content that's delivered to your user could be personalized for…them, so the first thing they see in an app is the most relevant to…them in their current context?…In a multi-device world, we can best serve our…users by providing the right content to the right person in the right context.…The Trip It app is excellent at this.…They've made it simple to create a new itinerary, allowing you to…just forward booking confirmation emails to them from any device.…
And they'll automatically scan and enter the details for you.…Once the trip is created,…the desktop app is an easy place to complete your planning tasks.…You can view your trip, edit details, and add activities to your plans.…Now, when you open the mobile app during your trip, you're presented with what…they call a trip card, showing details of the current leg of your trip.…Since they have your itinerary information and schedule, Trip It is able to…give you just the content you need when you need it, on the right device.…
For a different kind of example, let's look at Amazon Suite of Kindle apps.…
AuthorBrian Thurston Bralczyk
- What is multidevice design?
- Creating responsive web apps vs. native apps
- Deciding which screen sizes to support
- Delivering content across devices
- Personalizing content
- Designing for touch
- Using animation on touch devices
- Planning your user flow across devices
Skill Level Beginner
1. Planning Your Multidevice Project
2. Flexible Content Strategy
What is content strategy?1m 58s
3. Designing for Touch
4. Designing a True Multidevice Experience
Next steps1m 9s
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