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Working with external partners

Working with external partners: Mobile Marketing: Creating a Strategy
Working with external partners: Mobile Marketing: Creating a Strategy

In this video tutorial, Noah Elkin covers the role agencies serve as your digital general contractor. He explains how to think in terms of ecosystems of digital platforms and technology providers. In addition, he shares that you should choose partners by looking at industry trade publications, vendor ratings from research and advisory firms, and word-of-mouth recommendations.

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Skill Level Beginner
1h 24m
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Skills covered in this course
Mobile Marketing Marketing

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