In this video tutorial, Noah Elkin explains that big data isn't necessarily useful without big analysis. He shares what insights are what you get when you refine your data and how your insights will shape your marketing and investment priorities.
- [Instructor] Raw data is just a mass of information.…It's potentially useful but it's not necessarily so…in its current form.…It's not unlike a stalk of wheat in that sense.…Not edible as is, but you know it can be turned…into flour and then baked into something really tasty.…Insights are what you get when you refine your data.…You can turn insights into something, well,…if not exactly tasty, then at least something…useful for your bottom line.…Assuming you've talked to key stakeholders…in your own and partner organizations,…done a technical audit of your digital infrastructure…and determined the sources of your site traffic,…conducted a thorough inventory of all your content,…and audited all your relevant internal data,…that's competitive insights, marketing plans,…customer insights, and market research,…the question is: what are you left with?…Let's go through piece by piece and figure out…what insights we can gain.…
First, let's imagine you work at a small chain…of high-end organic grocery stores.…You've talked to marketing and IT leaders…
- Explain the importance of quality content when it comes to mobile marketing.
- Describe the ways in which mobile is both innovative and disruptive.
- Determine your brand’s mobile readiness.
- Use SWOT analysis as the framework for assessing your brand.
- Give examples of how to turn data into insights.
- Cite the three steps for implementing a mobile strategy.
- Describe why you might want to consider working with external partners.