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Shifts in technology and consumer behavior

Shifts in technology and consumer behavior: Mobile Marketing: Creating a Strategy
Shifts in technology and consumer behavior: Mobile Marketing: Creating a Strategy

In this video tutorial, Noah Elkin explains how mobile touches everything in our lives, making it a massively disruptive force. It's changing what and how we consume and reshaping our notions of everything from entertainment to money to transportation to advertising. Thanks to mobile, the customer journey is far more complex, with multiple touchpoints.

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Skill Level Beginner
1h 24m
Duration
64,759
Views
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Skills covered in this course
Mobile Marketing Marketing

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