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Prioritize tactics against your strategy

Prioritize tactics against your strategy: Mobile Marketing: Creating a Strategy
Prioritize tactics against your strategy: Mobile Marketing: Creating a Strategy

In this video tutorial, Noah Elkin explains that your strategic imperative lies squarely in the overlap between your business goals, your customers’ needs, and what the marketplace and competitive environment dictate. He recommends that you use all your inputs to synthesize a high-level strategic direction and then put relevant channels and tactics through a weighted prioritization process. Finally, you map channels and tactics to primary demographic segments.

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Skill Level Beginner
1h 24m
Duration
65,170
Views
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Skills covered in this course
Mobile Marketing Marketing

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