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Personas and customer journey maps

Personas and customer journey maps: Mobile Marketing: Creating a Strategy
Personas and customer journey maps: Mobile Marketing: Creating a Strategy

In this video tutorial, Noah Elkin explains how to develop personas to help you understand your audience segments. Personas model an audience segment into a fictional person and then you can map each persona's customer journey to understand key touchpoints and mobile marketing needs.

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Skill Level Beginner
1h 24m
Duration
66,205
Views
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Skills covered in this course
Mobile Marketing Marketing

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