In this video tutorial, Noah Elkin explains how to focus on what you do best and outsource the rest when developing an execution plan for your mobile strategy. It is important to communicate your strategic objectives clearly to partners and lay out firm timelines for deliverables. He also says you should emphasize fit, just as you would with your own employees.
- As daunting as the complexities of developing…a comprehensive mobile strategy can be,…they pale in comparison to the challenges…of putting that strategy in play.…Once you start to do that,…you have a lot more moving parts to consider.…So you need to start thinking about potential partners…that can help you out.…We're going to talk about some key partnership…considerations and selection criteria.…But before we dive in, let's review the steps…you'll go through beyond the strategy phase…as you move from the theoretical to the practical.…Broadly speaking, your program will move…through three main stages.…
The first is execution.…That's going to be a big focus…of your time, effort, and resources.…It'll entail all the technologies, services and people…you need to achieve your objectives.…Second, once your program is in market,…you want to measure how it's performing…so you know whether or not it's meeting…your key performance indicator, or KPI goals.…Those are the success metrics you've determined…to be most relevant to your mobile marketing program.…
- Explain the importance of quality content when it comes to mobile marketing.
- Describe the ways in which mobile is both innovative and disruptive.
- Determine your brand’s mobile readiness.
- Use SWOT analysis as the framework for assessing your brand.
- Give examples of how to turn data into insights.
- Cite the three steps for implementing a mobile strategy.
- Describe why you might want to consider working with external partners.