From the course: Mobile Marketing: Creating a Strategy

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Partnerships and selection criteria

Partnerships and selection criteria

- As daunting as the complexities of developing a comprehensive mobile strategy can be, they pale in comparison to the challenges of putting that strategy in play. Once you start to do that, you have a lot more moving parts to consider. So you need to start thinking about potential partners that can help you out. We're going to talk about some key partnership considerations and selection criteria. But before we dive in, let's review the steps you'll go through beyond the strategy phase as you move from the theoretical to the practical. Broadly speaking, your program will move through three main stages. The first is execution. That's going to be a big focus of your time, effort, and resources. It'll entail all the technologies, services and people you need to achieve your objectives. Second, once your program is in market, you want to measure how it's performing so you know whether or not it's meeting your key performance indicator, or KPI goals. Those are the success metrics you've…

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