Mobile Marketing: Creating a Strategy
With Noah Elkin
Liked by 414 users
Duration: 1h 24m
Skill level: Intermediate
Released: 9/28/2016
Course details
Mobile devices have changed the world. Our ever-present smartphones have become integral to the way we shop, communicate, and do business online. This shift has also changed the way marketers do their jobs. Mobile is now a critical component of any business's marketing strategy. In this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile. Industry analyst and marketing expert Noah Elkin walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and engaging on mobile. He goes over ways to gain audience insights and research the competition—and uses that data to shape your strategy. Plus, learn how to balance the needs of the marketplace, your organization, and your customers, and present your strategy to the rest of your team.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
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Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units