Mobile Marketing: Creating a Strategy Preview

Mobile Marketing: Creating a Strategy

With Noah Elkin Liked by 414 users
Duration: 1h 24m Skill level: Intermediate Released: 9/28/2016

Course details

Mobile devices have changed the world. Our ever-present smartphones have become integral to the way we shop, communicate, and do business online. This shift has also changed the way marketers do their jobs. Mobile is now a critical component of any business's marketing strategy. In this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile. Industry analyst and marketing expert Noah Elkin walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and engaging on mobile. He goes over ways to gain audience insights and research the competition—and uses that data to shape your strategy. Plus, learn how to balance the needs of the marketplace, your organization, and your customers, and present your strategy to the rest of your team.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.2 out of 5

13 ratings
  • 5 star
    Current value: 7 53%
  • 4 star
    Current value: 3 23%
  • 3 star
    Current value: 1 7%
  • 2 star
    Current value: 2 15%
  • 1 star
    Current value: 0 0%

Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 7 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.