In this video tutorial, Noah Elkin shares the need to define "the box" before you think outside of it. He covers how to formulate your mobile strategy before starting any tactical execution, along with the importance of finding the balance between your brand goals, your customers' needs, and marketplace trends.
- I'm sure you've heard people tell you…think outside the box.…That's generally good advice,…but you can't think outside the box…until you first define what the box is.…And that's really what strategy is,…defining the essential elements of your approach…to doing business.…And that's why it's so important to formula your strategy…before you start any tactical implementations.…Here's an analogy that illustrates what I mean.…Say you wanna build your dream house.…The floor plan that you draw up to define the house,…the layout of the upstairs and downstairs,…the location of the kitchen and bathrooms,…all of that, that's the strategy.…
The blueprints that define…the specific details of the house,…such as the electrical plan, plumbing,…placement of appliances, finishing details, and so forth,…well, those are the tactics.…And if you went right to blueprints…without drawing a floor plan first…the whole house would never come together in the end…the way you envisioned it.…It's really no different with mobile…and your overall marketing programs.…
- Explain the importance of quality content when it comes to mobile marketing.
- Describe the ways in which mobile is both innovative and disruptive.
- Determine your brand’s mobile readiness.
- Use SWOT analysis as the framework for assessing your brand.
- Give examples of how to turn data into insights.
- Cite the three steps for implementing a mobile strategy.
- Describe why you might want to consider working with external partners.