In this video tutorial, Noah Elkin explains the importance of planning for contingencies because nothing ever goes entirely according to plan. He shares the key processes and interdependencies in mobile marketing and maps out where you might run into roadblocks. He recommends you build in an appropriate amount of cushion assuming some deadlines will slip.
- [Narrator] Once you've spent a long time…and a lot of effort developing a detailed mobile plan…you want it all to work.…Well, guess what?…No matter how good your strategy is…or how much time you spent on it…nothing ever goes a hundred percent according to plan.…Inevitably there are going to be hiccups.…That's an irritating prospect…but speaking of plans,…contingencies are something you can plan for,…even if it's only to mitigate the…potential roadblocks you may encounter.…That's why maintaining a project road map…like the sample you see here is so important.…There's a worksheet you can download…from the exercise files to follow along with here…or use as a resource for later.…
As you get to this stage of the process…you should spend some time looking at…all the related processes within your plan…and how those fit together.…Think of the steps of your project…as links in a chain,…where the chain, itself is…only as strong as the weakest link.…Some of the questions you should ask yourself are,…what steps do you need to complete…
- Explain the importance of quality content when it comes to mobile marketing.
- Describe the ways in which mobile is both innovative and disruptive.
- Determine your brand’s mobile readiness.
- Use SWOT analysis as the framework for assessing your brand.
- Give examples of how to turn data into insights.
- Cite the three steps for implementing a mobile strategy.
- Describe why you might want to consider working with external partners.