In this video tutorial, Noah Elkin explains how smartphones have become the remote control for our lives and apps are what make our mobile devices come to life. App usage is highly concentrated and chat apps have begun to change how we communicate with our friends, family, and coworkers; soon they may transform how we communicate with and even buy from brands.
- [Instructor] Picture this astounding stat, nearly two…in three people in the United States owns a smartphone.…Globally, smartphone users number…over two billion according to eMarketer.…By 2020, they will near three billion.…We have come a long way in the 10 years…since the iPhone was introduced.…The smartphone has become that one device to rule them all.…We're consolidating an ever-growing percentage…of our daily activities on and around it.…Of course, when we think about smartphones…our mind goes right to apps.…That's because we may come for the device itself,…you may choose a particular brand or platform…because of preferences or loyalty,…for example, but we stay for the apps.…
They're what make the device come to life.…And over the past few years there's been a massive shift…in terms of when consumers spend their media time.…On mobile, apps are effectively the channels where consumers…are spending the majority of their time…and giving publishers and advertisers their attention.…Although time spent accessing the mobile web…
- Explain the importance of quality content when it comes to mobile marketing.
- Describe the ways in which mobile is both innovative and disruptive.
- Determine your brand’s mobile readiness.
- Use SWOT analysis as the framework for assessing your brand.
- Give examples of how to turn data into insights.
- Cite the three steps for implementing a mobile strategy.
- Describe why you might want to consider working with external partners.