In this video tutorial, Noah Elkin explains that mobile is eating the world — it is now the primary disruptive force among consumers and businesses. Learn about how mobile adoption is highly advanced in North America and Western Europe, growing quickly elsewhere. Within the growth in mobile adoption, the key trend is a sharp increase in smartphone sales. Having a high-powered, always-on computer in the hands of much of the world's population is and will continue to be truly revolutionary.
- [Instructor] Mobile is eating the world.…That has a catchy ring doesn't it?…It comes from the title of a presentation…by Benedict Evans who works at a venture capital firm…Andreessen Horowitz.…It's also a reference to a 2011 article…that Evans' employer, Mark Andreessen,…wrote in the Wall Street Journal…in which he said that software is eating the world,…as software was the major disruptive force…in traditional companies across different industries.…Fast forward just a few years and mobile is now…that innovative and disruptive force.…
Think of the way consumers growing preference for mobile…transformed Facebook from a desktop-only…to a mobile first company in a matter of a few years.…Without ubiquitous mobile connectivity…we wouldn't have Instagram, or Snapchat, or Whatsapp.…Thanks to that combination of devices and platforms…we don't go online anymore we are online,…everywhere and all the time.…The primary shift is in how and how much we connect.…Think about all of our connection points,…mobile phones, tablets, e-readers, in-car telematic systems,…
- Explain the importance of quality content when it comes to mobile marketing.
- Describe the ways in which mobile is both innovative and disruptive.
- Determine your brand’s mobile readiness.
- Use SWOT analysis as the framework for assessing your brand.
- Give examples of how to turn data into insights.
- Cite the three steps for implementing a mobile strategy.
- Describe why you might want to consider working with external partners.