In this video tutorial, Noah Elkin shares that you need to know what your competitors are doing (or not doing) and how you stack up against them when formulating your mobile marketing strategy. A SWOT analysis can help you prioritize your strategic focus. Learn how to assess high-level aspects of your brand, products, marketing, technology, and human resources.
- [Instructor] You can't formulate strategy in a vacuum,…you need to know what's happening in the marketplace…and specifically what your competitors are doing,…or not doing.…In this video, we're going to look at a simple,…but valuable framework for assessing where your brand sits…relative to the competition.…The framework we're going to use is called a SWOT analysis.…SWOT stands for strengths, weaknesses,…opportunities, and threats.…It's a time honored strategic tool…that can get you thinking about…what your priorities should be.…A SWOT can help you determine what the basic features…of your mobile strategy are,…that is the functionality of product you need to have…in order to compete in your market.…
It can also help you hone in on the must have tactics,…content, and features your customers will expect.…As you dive into the SWOT analysis,…it also may help you find opportunities to do things…your competitors aren't doing,…and at the very least you will begin to uncover those areas…where you know you'll need to make improvements.…
- Explain the importance of quality content when it comes to mobile marketing.
- Describe the ways in which mobile is both innovative and disruptive.
- Determine your brand’s mobile readiness.
- Use SWOT analysis as the framework for assessing your brand.
- Give examples of how to turn data into insights.
- Cite the three steps for implementing a mobile strategy.
- Describe why you might want to consider working with external partners.