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Content and the mobile customer journey

Content and the mobile customer journey: Mobile Marketing: Creating a Strategy
Content and the mobile customer journey: Mobile Marketing: Creating a Strategy

In this video tutorial, Noah Elkin explains the importance of both content and context in your mobile marketing strategy. Content takes many forms and serve multiple purposes. In fact, it is the "glue" that holds together today's fragmented, multiscreen customer journey. In addition, content must be "portable" from screen to screen.

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Skill Level Beginner
1h 24m
Duration
67,090
Views
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Skills covered in this course
Mobile Marketing Marketing

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