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Conceptual tools to formulate a strategy

Conceptual tools to formulate a strategy: Mobile Marketing Strategy
Conceptual tools to formulate a strategy: Mobile Marketing Strategy

In this video tutorial, Noah Elkin explains the use of the original 4 Ps of marketing—product, price, placement, and promotion—as a starting point for anchoring your strategy. Then learn how using the new 4 Ps of marketing—portability, personalization, proximity, presence—can focus your strategy for a mobile-oriented world.

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Skill Level Beginner
1h 24m
Duration
15,330
Views
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Skills covered in this course
Mobile Marketing Marketing

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