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About the Author
Michael Taylor is cofounder and COO of Ladder.io, a growth marketing agency in New York and London.
Michael started as a technical marketer. He grew to manage over $25 million cross-channel campaigns. He experienced an ad tech exit to Adobe, acquired one million emails at Travelzoo, survived two Google algorithm updates at ShopStyle, and scaled paid ads over 30 times at SumoMe. Since cofounding Ladder.io, he has worked with 100+ companies, ranging from Y Combinator, 500 Startups, and Techstars ventures, to the Fortune 500. Michael also teaches marketing at General Assembly and the Startup Institute.