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About the Author
Michael Solomon is a speaker, author, and thought leader in marketing and advertising.
A vibrant and popular speaker, Michael delivers presentations that reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. He creates a visual excursion into the minds of consumers and what influences them to buy. Michael has spoken to Fortune 500 companies, top advertising agencies, and branches of government on five continents.
Michael's client roster includes leading industries such as financial services and insurance, consumer goods and food, apparel design and fashion, as well as aviation and technology. He has spoken to business groups around the world, delivering keynotes in South Korea, Brazil, Peru, Japan, Germany, Mexico, the United Kingdom, and Poland. Passionate about the extraordinary world of the ordinary consumer, Michael has advised numerous companies on lifestyle marketing issues and consumer research to fine-tune product and service offerings for brand launches and stronger sales results.
As a professor of marketing at Saint Joseph's University in Philadelphia and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs—and improve the bottom line.