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About the Author
Michael Becker is an internationally recognized speaker and scholar on mobile marketing and personal data.
Michael J. Becker is cofounder, managing partner, and North American CEO of mCordis, as well as the author of Mobile Marketing for Dummies. Michael is a recognized mobile marketing pioneer, with nearly twenty years of industry expertise.
He actively contributes to the global mobile-marketing community and its growth through a number of advisory, teaching, publishing, and board roles. In addition to his role at mCordis, he is an adjunct professor of mobile marketing and business at National University. He is the North American market development manager and strategic adviser to Somo, a leading mobile marketing agency and solutions provider.
Previously, Michael was the North American managing director for the Mobile Marketing Association (MMA), where he led its regional membership, events, research, education, and standards-development efforts in North America. He cofounded Archer Mobile in 2004, a leading global mobile messaging solution provider. He worked on the Iridium Satellite program for Hewlett-Packard and was part of the NuvoMedia team that developed the Rocket eBook, one of the world's first ebook solutions. He also developed the world's first cross-platform, rich-media instant messaging solution while at Ecrio, and spent a number of years in Japan with A&D Engineering in international business development and sales roles.
Michael is an internationally recognized speaker, author, and scholar specializing in mobile marketing and personal data. He has given hundreds of talks and webinars on mobile marketing. He is the authored one hundred articles and a number of books, including Mobile Internet for Dummies, Web Marketing All-in-One for Dummies, and Mobile Marketing for Dummies. He founded and oversaw the publication of the award-winning MMA International Journal of Mobile Marketing. Michael is often sought out by the press and has been interviewed by leading publications, including The Wall Street Journal, The New York Times, Mobile Marketer, Forrester Research, eMarketer, Advertising Age, Direct Marketing News, CNBC, and Adweek.