Scott Pagano, head of LA design studio Neither-Field, walks us through the motion-based, viral music videos he designed for the electronic music trio the M Machine.
(electronic warbling) - [Voiceover] I create moving images, and I create them for a range of different purposes, and a lot of this stuff is related to music. A lot of these things have been, like, album teasers, where it's basically, you know, in advance of someone releasing a record. (upbeat electronic music) The particular camera path in this was a huge part of this piece. This was really about creating a whole story through a really well-choreographed camera move. I'm basically just adding a velocity on a certain axis to each one of these because I know that I want this one to go this way, this one to go this way, and I just wanna break this thing apart.
(upbeat electronic music) This particular asset's a really good example of the benefits of working procedurally, in that you think about system building, and not just asset building, which then enables you to build an untold number of assets. (upbeat electronic music) By creating things that have movements that happen, both offset in time and in slightly different directions, to give a real dynamic sense of space and motion. (upbeat electronic music) You spend all this time in the world of grey and lines, and I can get into the zone of really digging in for long periods of time on building that stuff.
At the end of the day, that's only so satisfying, and making a really beautiful image is where it really comes together for me. (upbeat electronic music)
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