From the course: Digital Release and Promotion Strategies for Musicians

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The importance of consistency in promotion

The importance of consistency in promotion

From the course: Digital Release and Promotion Strategies for Musicians

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The importance of consistency in promotion

- I would like to take a moment just to talk about the consistency with which you promote your releases and your shows. One of the things that I've found is that aside from maintaining an identity and having sort of a tone to your social media and your emails, it's a good thing to have a sort of pace that you work at. That way people sort of expect your emails, they come at certain intervals and they know that they should read your emails because they're very important. They only have real information in them. So for every release that we do basically we try to mention the release in some sort of email that's going up about something else. To build a little bit of anticipation so that people know that something's coming, that it's scheduled and so forth. They know that we're busy and we're doing stuff. But the other thing is that we don't want to overload anybody. So we mention it once and then the week before it goes out we do an email that strictly features that release and that…

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