Join Evan Sutton for an in-depth discussion in this video Working with MailChimp, part of Digital Release and Promotion Strategies for Musicians.
- Managing email is tough because…you have a lot of different addresses to deal with,…and you may wind up accidentally CCing…everybody on your list by accident…if you're doing things manually.…So one of the great programs that's out there…for dealing with this is called MailChimp.…And MailChimp can help you actually…manage your email.…You can keep lists of people,…and there are great formatting options…for sending stuff out.…They also have great analytic stuff…that's really, really helpful.…So, for example, we have three…different lists going, and we've…recently started using this.…
We have the people of Earth which…is just the general population.…It's everybody and it's for general public announcements.…We have our VIP DJ list which are…all of the DJs who might get tracks…in advance so they can start playing them…and tell us if they like them and things like that.…And then we also have Press.…Now Press, we don't do blasts to so much…because we tend to send tailored,…personal emails to press as I mentioned before.…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience