From the course: Digital Release and Promotion Strategies for Musicians

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Using social media to promote a release

Using social media to promote a release

From the course: Digital Release and Promotion Strategies for Musicians

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Using social media to promote a release

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- Now, Twitter maven I am not, but I have learned a few things about using social media effectively that I would like to share with you. The first rule of social media is to stick to what you can be consistent with. I think that the tendency is for people to register every single possible social media profile that they can in the name of their label or as an artist or something like that, and that's actually a good thing to do, just as a future proofing thing if you decide later on that maybe you're really into Pinterest or something like that, because you know some teenagers that are enjoying using it. But for the most part, the best thing to do is stick with things that you're going to use consistently. Because with social media, it really is about doing things consistently and maintaining a presence. That's everything with the internet these days. So, let's check out the Space is the Place Twitter. And basically, one of the things that we do is we do a lot of retweeting and we plug…

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