Join Evan Sutton for an in-depth discussion in this video Using social media to promote a release, part of Digital Release and Promotion Strategies for Musicians.
- Now, Twitter maven I am not,…but I have learned a few things…about using social media effectively…that I would like to share with you.…The first rule of social media is to stick to…what you can be consistent with.…I think that the tendency is for people to register…every single possible social media profile…that they can in the name of their label…or as an artist or something like that,…and that's actually a good thing to do,…just as a future proofing thing…if you decide later on that maybe…you're really into Pinterest or something like that,…because you know some teenagers that are enjoying…using it.…
But for the most part,…the best thing to do is stick with things…that you're going to use consistently.…Because with social media,…it really is about doing things consistently…and maintaining a presence.…That's everything with the internet these days.…So, let's check out the Space is the Place Twitter.…And basically, one of the things that we do…is we do a lot of retweeting and we plug…a lot of the shows and things…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience