Join Evan Sutton for an in-depth discussion in this video Targeting music blogs to fit with your brand, part of Digital Release and Promotion Strategies for Musicians.
- So since we're releasing this record online,…I think it's really important to think about…online promotional strategies.…The whole idea behind what I want to talk about…here is basically do it yourself stuff.…Proper PR cost's a lot of money.…Takes a lot of connections, but I don't want you to think…that there are key master's that hold the key…to these news outlets.…It is possible to get your music into the hands…of people who will want to talk about it.…It just takes a little bit of legwork.…So, one of the things that I think is really important…is finding a proxy for your music.…
So you want to look for artists that are…in the same ballpark, genre wise.…And in terms of stature.…So in other words, if I make progressive house…or if I make you know, big room, fist pumpy house,…but no one knows about me,…I'm not going to look for blogs that have covered…Eveche 'cause he's just too big.…Let's take Thunderbird Juicebox for example,…so if I know some Baltimore club artists that are…sort of independent on that level, relatively unknown,…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience