From the course: Digital Release and Promotion Strategies for Musicians

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Setting up a free download strategy

Setting up a free download strategy

From the course: Digital Release and Promotion Strategies for Musicians

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Setting up a free download strategy

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- Another great thing that you can do to develop a little bit of momentum before a release comes out is offer something free. It's a really great idea to do a free remix or a free edit or maybe just a free track that you want to share. It could be a cover. It could be anything that you put up for download as sort of testament of good will. This is a strategy that works really well because what you can do is you can actually release things that you may not want to have on official releases or that maybe a sort of one-off collaboration or something like that. But what it'll do is actually maintain your presence in the minds of your demographic. So, let me show you a couple of examples. First of all, one of the things that we started doing is this Deepsplace series where things are actually free. We do a free track and often it contains samples that we can't clear and stuff like that. So, it's a great way to get out cool tracks that we like and set them up for free download and have…

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