Join Evan Sutton for an in-depth discussion in this video Setting up a free download strategy, part of Digital Release and Promotion Strategies for Musicians.
- Another great thing that you can do…to develop a little bit of momentum…before a release comes out is…offer something free.…It's a really great idea to do a free remix…or a free edit or maybe just a free track…that you want to share.…It could be a cover.…It could be anything that you put up…for download as sort of testament of good will.…This is a strategy that works really well…because what you can do is you can…actually release things that you may…not want to have on official releases…or that maybe a sort of one-off collaboration…or something like that.…But what it'll do is actually maintain…your presence in the minds of your demographic.…
So, let me show you a couple of examples.…First of all, one of the things that…we started doing is this Deepsplace series…where things are actually free.…We do a free track and often it contains…samples that we can't clear and stuff like that.…So, it's a great way to get out cool tracks…that we like and set them up for…free download and have people check them out.…So, this just came out.…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience